fitweb has partnered with ExerciseNZ to give every registered personal trainer contractor in New Zealand a professional, lead-generating website — included with their REPs registration. Because communities are healthier when their trainers can afford to stay in the industry.
Because they couldn't get clients.
Personal training is one of the most impactful careers a person can have. Trainers help people move better, feel better, live longer. But the career attrition rate is brutal — the majority of PTs leave within the first 18 months.
The reasons are consistent: no lead generation system, no professional online presence, no reliable way to build a practice from scratch. Being an excellent coach isn't enough if no one can find you. The skills that make a great trainer have nothing to do with the skills that fill a calendar.
This doesn't just hurt the trainers who leave. It hurts the communities they serve. Every trainer who burns out is a network of clients left without support, momentum lost, and goals unmet. A healthier industry makes for healthier communities.
fitweb has partnered with ExerciseNZ to make a commitment to the fitness industry: every personal trainer registered with REPs in New Zealand receives a professional, conversion-optimised website — as part of their registration, at no additional cost.
This isn't a token gesture. The platform is purpose-built for lead generation. Every site includes SEO foundations, a lead-capture form, and an analytics dashboard. It's the infrastructure that helps a trainer get found, look credible, and start converting enquiries into clients.
ExerciseNZ members — the registered facilities, gyms, and studios — also receive exclusive fitweb pricing for their own digital needs. The partnership benefits the whole industry, not just the individual trainer.
Registered facilities, gyms, and studios that are ExerciseNZ members receive exclusive fitweb pricing on all bespoke projects.
Find out moreThe REPs platform is the launch product. But the path to a professional online presence is open to every personal trainer — regardless of registration status. And for those who want to go further, a fully custom-built site sets them apart from the field.
Via ExerciseNZ partnership · All REPs registered PTs
For PTs without REPs registration
For PTs who want to genuinely stand out
Not sure which path fits? Send an enquiry and we'll come back with a clear recommendation — no pitch.
The fitweb platform partnership model is built to scale beyond New Zealand. The idea is straightforward: a registration body or industry association partners with fitweb to give every registered professional in their network a professional online presence — at a minimal cost per member that delivers significant member value.
For the association, it's a tangible member benefit that supports career sustainability and reduces industry churn. For the professional, it's the lead generation infrastructure they need to build a sustainable practice. For the community, it's more skilled fitness professionals who can afford to stay in the industry long-term.
ExerciseNZ and REPs launched this model in New Zealand. We're looking for the right partners to bring it to other markets.
Talk partnershipOther markets considered. If your organisation represents exercise professionals, we want to talk.
New personal trainers leave their qualification knowing how to coach. Most don't leave knowing how to get clients. The business module of a fitness qualification is the right place to fix that — and fitweb is the tool.
We work with course providers and education institutions to integrate fitweb directly into their qualification pathway. By graduation day, every student has a live, professional website — built as part of their coursework, ready to generate leads the moment they start practising.
For providers who offer the initial qualifications required to become a personal trainer, this creates a meaningful graduate outcome: not just a certificate, but a functioning practice infrastructure. It's a competitive differentiator for the course, and a genuine advantage for the graduates.
Talk to us about your programmeStudent begins their fitness qualification, including the business module.
As part of coursework, the student builds their fitweb site — niche, services, contact, lead form.
They walk away with their qualification and a live professional website.
Day one of their career, clients can find them. The attrition cycle starts to break.
When a great trainer can't get clients and leaves, their community loses more than a service. They lose a person who knew their history, their injuries, their goals. The cost of that attrition is real — and it's paid by the people those trainers were serving.
The skills that produce excellent coaches have nothing to do with the skills that fill a schedule. Lead generation, digital presence, business credibility — these aren't taught in a qualification. fitweb handles that infrastructure — the practical application of the business principles their qualification introduced, without having to build it from scratch.
The REPs partnership is the start. Education providers, international registration bodies, gym networks — the model works anywhere the fitness industry wants to go further for its professionals. This is a long-term commitment, not a product launch.
Ben Mann started as a personal trainer and quickly realised that being an excellent coach wasn't enough to build a career. The gym wasn't going to hand him clients — so he taught himself web development and built his own lead generation site. It worked. That combination of fitness credibility and digital skills became his edge.
He spent the next thirteen years moving through every role the industry has to offer: gym manager, regional director, Marketing Director at Vive Fitness in Toronto — an independent chain competing against Planet Fitness and Goodlife in one of the world's most competitive fitness markets — and five years at ExerciseNZ as COO, Registrar, and now CIO. He also founded MemberPRO (fitness membership software) and Affinity Supply Alliance. He still coaches today.
fitweb exists because Ben watched too many good trainers leave the industry for exactly the same reasons he nearly did. The infrastructure to fix that now exists.
The PT platform is the mission. The studio is the craft. fitweb builds bespoke, conversion-focused websites for every corner of the fitness industry — gyms, studios, educators, consultants, and suppliers.
Conversion-focused builds for independents, studios, and affiliates. Designed to bring the right members through the door and keep them past month three.
Independents · Studios · AffiliatesSell your courses to the next generation of trainers. Credibility, calendar, and conversions — built around how fitness education actually converts.
Course providers · Mentors · SpeakersPosition the expertise that wins the room. Authority, lead funnel, and credibility — built by someone who's been on both sides of the consulting table.
Business · Marketing · OperationsMember-facing platforms that match the mandate. Trusted at first look, functional on the second. We understand how the bodies operate — we've run one.
Associations · Registrations · CouncilsLook the part to the operators you supply. From equipment to software — positioned to win the attention of a discerning industry audience.
Equipment · Software · ApparelSend an enquiry and we'll come back with the right approach. A call comes after, if needed.
Send an enquiry
"Ben knows the industry. He didn't need to be briefed on who fitness operators are or how they think — he's one of them. The work reflected that from the first conversation."
"I went from no real online presence to enquiries coming in through my site. Bookings up, confidence up. Worth every dollar."
For gym owners, studios, consultants, and industry bodies — a clear five-stage process. PT platform sites follow their own onboarding flow at app.fitweb.io.
A discovery call, a brand and competitor audit, and a written brief you sign off before we touch design. We've done this for enough fitness operators to get to a useful brief fast.
Week 1Wireframes first, then a full design system. Two structured rounds of feedback. You sign off on every page before code is written.
Weeks 2–4Production-grade HTML/CSS/JS. Lighthouse benchmarked throughout. Staging environment open from day one.
Weeks 4–8Pre-launch QA, staging sign-off, training for your team, and DNS cutover. We're on hand for the first 48 hours after go-live.
Week 8–10Hosting, security, backups, content edits, and ongoing optimisation. Every bespoke project includes a care window — we don't build and disappear.
OngoingIf your question isn't here, send it through and we'll either answer it or add it to this page.
Whether you're a PT claiming a site, a registration body exploring a partnership, or an education provider — tell us where you are and we'll come back to you within one business day.